Objective

Develop within the creative visual field with a focus on visual communication, motion design, and brand visuals. I bring cross-industry experience across auction/art, advertising, and games, and I’m comfortable combining data-informed iteration with strong craft in 2D animation and design.

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Experience

Shanghai Hongsheng Auction Co. — Project Executive
Jun 2022 – Mar 2023, Shanghai

• Social media promotion on Douyin and other platforms; co-produced 20+ short videos and promo posters; helped grow the account by ~1,500+ followers with a peak view of 50k+ on a single video.

• Live-stream support: designed on-air backgrounds and interaction elements; increased average watch time by 30%+; single-session sales reached hundreds of thousands RMB.

• Brand visual design: led the brand visual system and auction KV (posters, online banners), from guidelines to rollout, ensuring brand consistency.

• Museum preparation: contributed to wayfinding visuals, designed the brand logo, and assisted exhibition walkthrough videos—hands-on 0→1 experience for space and exhibition setup.

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We Are Social (Advertising) — Designer
Aug 2021 – Dec 2021, Shanghai

• Worked with overseas creative teams on two international brand campaigns, ensuring visual outputs matched brand tone.

• Delivered 10+ posters and animated promo videos; positive client feedback; some campaigns saw ~15% uplift in social engagement.

• Built an internal visual asset library, improving reuse and cutting design turnaround by ~20%.

• Close collaboration with strategy and media teams; gained full-cycle campaign workflow experience.

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Lilith Games — Art & Animation Design Intern
Mar 2021 – Jul 2021, Shanghai

• Under mentorship, created character avatar animations (including seasonal and mecha-girl variants) for in-game events and character showcase screens.

• Collaborated with concept artists, designers, and engineers; learned the end-to-end pipeline from concept to in-game implementation.

Education

RMIT University — Master of Animation, Games & Interactivity
Mar 2024 – present, Melbourne
Key areas: 2D Animation, Web Portfolio Design, 2D Animation Methods & Research.

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RMIT University — Bachelor of Animation & Interactive Media
Jan 2018 – Jun 2021, Melbourne
Key areas: 2D Animation, Illustration, 3D Modeling, Graphic Design, Motion Design, Sound Design.
Major focus in frame-by-frame 2D animation from second year onwards; proficient with TVPaint and Adobe Animate.

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Skills

• 2D Animation & Motion: TVPaint, Adobe Animate, Spine (rig/animation)

• Design & Post: Photoshop, Illustrator, After Effects (FX/motion), Premiere Pro (editing)

• Strengths: strong drawing fundamentals; fight choreography, timing/spacing; brand visual systems; data-aware iteration

• Language: fluent English & Chinese; experienced in cross-cultural teamwork and documentation

Interests

Basketball, fitness. Former school team starter; top-6 in a Shanghai youth tournament. During the Lilith internship, joined a friendly match vs. Giant Network and received MVP.